000			01456ngm a2200349 a 4500
001			HST3953
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			150427s2015 enk|||||||||||s|||v|eng d
028	5	0	_a3953 _bHenry Stewart Talks
035			_a(UkLoHST)3020
040			_aUkLoHST _beng _cUkLoHST
100	1		_aAshman, Rachel, _u(University of Liverpool, UK) _4spk
245	1	0	_aIntroduction to digital marketing and social media _h[electronic resource] / _cRachel Ashman.
260			_aLondon : _bHenry Stewart Talks, _c2015.
300			_a1 online resource (1 streaming video file (33 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: What is digital marketing -- How people use social media -- Social media marketing -- The horizontal revolution -- Inbound marketing -- The consumer controlled landscape -- Social media zones.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aConsumer behavior.
650		0	_aElectronic commerce.
650		0	_aInternet marketing.
650		0	_aMobile commerce.
650		0	_aSocial media _xMarketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/3020/
999			_c79475 _d79475