000			01467cgm a2200349 a 4500
001			HST7014
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			160414s2016 enk|||||||||||s|||v|eng d
028	5	0	_a7014 _bHenry Stewart Talks
035			_a(UkLoHST)3265
040			_aUkLoHST _beng _cUkLoHST
100	1		_aGregory, James R. _4spk
245	1	0	_aIsolating the increase in brand value _h[electronic resource] / _cJames R. Gregory.
260			_aLondon : _bHenry Stewart Talks, _c2016.
300			_a1 online resource (1 streaming video file (6 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aBite-size case study extracted from the talk: Valuing corporate brands / by James R. Gregory.
500			_aTitle from publisher's web site.
506			_aAccess restricted to subscribers.
520			_aThe case study reviews how a large commodity transportation company separated out the value of its spending on "Brand" from other market noise.
538			_aMode of access: World Wide Web.
650		0	_aBranding (Marketing) _vCase studies.
650		0	_aCorporations _xPublic relations.
650		0	_aRate of return.
740	0		_aValuing corporate brands.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/3265/
999			_c79414 _d79414