000			01768cgm a2200409 a 4500
001			HST7005
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			160414s2016 enk|||||||||||s|||v|eng d
028	5	0	_a7005 _bHenry Stewart Talks
035			_a(UkLoHST)3261
040			_aUkLoHST _beng _cUkLoHST
100	1		_aRein, Irving J. _4spk
245	1	0	_aFan connectivity and brand transformation _h[electronic resource] : _bthe ultimate fighter championship experience / _cIrving Rein and Ben Shields.
260			_aLondon : _bHenry Stewart Talks, _c2016.
300			_a1 online resource (1 streaming video file (2 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aBite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields.
500			_aTitle from title frames.
506			_aAccess restricted to subscribers.
520			_aThe case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.
538			_aMode of access: World Wide Web.
610	2	0	_aUltimate Fighting Championship (Organization)
611	2	0	_aUFC (Mixed martial arts event)
650		0	_aBranding (Marketing)
650		0	_aCommunication in marketing.
650		0	_aMixed martial arts _xPsychological aspects.
650		0	_aSports spectators _xPsychology.
650		0	_aSports _xMarketing _vCase studies.
700	1		_aShields, Ben. _4spk
740	0		_aAttracting and retaining sports fans.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/3261/
999			_c79411 _d79411