000			01712cgm a2200373 a 4500
001			HST7035
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			160718s2016 enk|||||||||||s|||v|eng d
028	5	0	_a7035 _bHenry Stewart Talks
035			_a(UkLoHST)3309
040			_aUkLoHST _beng _cUkLoHST
100	1		_aKiddle, Janet, _u(Founder, Steel Magnolia, UK) _4spk
245	1	0	_aFred. Olsen cruise lines _h[electronic resource] : _ba case study in researching older consumers / _cJanet Kiddle.
260			_aLondon : _bHenry Stewart Talks, _c2016.
300			_a1 online resource (1 streaming video file (6 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aBite-size case study extracted from the talk: Researching the older consumer.
500			_aTitle from title frames.
506			_aAccess restricted to subscribers.
520			_aThe case study reviews research conducted on older Fred. Olsen Cruise Line customers. Research focused on consumers' age-related needs and preferences, and was used to craft a marketing strategy which allowed these customers to experience the brand before even stepping aboard.
538			_aMode of access: World Wide Web.
610	2	0	_aFred. Olsen Cruise Lines _vCase studies.
650		0	_aBranding (Marketing)
650		0	_aMarketing research.
650		0	_aMarketing _vCase studies.
650		0	_aOlder consumers.
740	0		_aResearching the older consumer.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/3309/
999			_c79392 _d79392