000			01758ngm a2200337 a 4500
001			HST2455_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			160825s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2455 _bHenry Stewart Talks
035			_a(UkLoHST)1509
040			_aUkLoHST _beng _cUkLoHST
100	1		_aHollensen, Svend. _4spk
245	1	0	_aEntry mode strategy in global marketing _h[electronic resource] / _cSvend Hollensen.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (43 min.) : _bcolor, sound).
490	1		_aExporting, international and global marketing management : beyond the fundamentals, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The entry mode is the institutional/organizational arrangement necessary for entry of a company's product or service into a foreign market -- The company's choice of its entry mode is the net result of several, often conflicting forces -- The need to anticipate the strength and direction of these forces makes the entry mode decision a complex process with numerous trade-offs between alternative entry modes.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aExport marketing _xManagement.
650		0	_aGlobalization.
650		0	_aInternational business enterprises _xManagement.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pExporting, international and global marketing management.
856	4	0	_uhttps://hstalks.com/bm/1509/
856	4	2	_uhttps://hstalks.com/bm/p/420/ _3Series
999			_c79381 _d79381