000			01678cgm a2200397 a 4500
001			HST7063
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			170314s2017 enk|||||||||||s|||v|eng d
028	5	0	_a7063 _bHenry Stewart Talks
035			_a(UkLoHST)3464
040			_aUkLoHST _beng _cUkLoHST
100	1		_aRoll, Martin, _d1967- _4spk
245	1	0	_aAmorePacific and the magic of Korean beauty _h[electronic resource] / _cMartin Roll.
260			_aLondon : _bHenry Stewart Talks, _c2017.
300			_a1 online resource (1 streaming video file (3 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aBite-size case study extracted from the talk: Managing brands in Asia.
500			_aTitle from title frames.
506			_aAccess restricted to subscribers.
520			_aThis case study describes how a flourishing skincare and cosmetics company from Korea has leveraged the aspirational pull of Korean beauty to achieve success across Asia.
538			_aMode of access: World Wide Web.
610	2	0	_aAmorepacific (Firm)
650		0	_aBrand name products _zKorea _xManagement.
650		0	_aBrand name products _zKorea _xMarketing.
650		0	_aBranding (Marketing) _vCase studies.
650		0	_aBranding (Marketing) _zKorea.
650		0	_aCosmetics _xMarketing _vCase studies.
650		0	_aMarketing _zAsia _vCase studies.
740	0		_aManaging brands in Asia.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/3464/
999			_c79339 _d79339