000 | 01707ngm a2200373 a 4500 | ||
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001 | HST7077 | ||
003 | UkLoHST | ||
006 | m c | ||
007 | cr|cna|||a|||| | ||
007 | vz|czazum | ||
008 | 170710s2017 enk|||||||||||s|||v|eng d | ||
028 | 5 | 0 |
_a7077 _bHenry Stewart Talks |
035 | _a(UkLoHST)3544 | ||
040 |
_aUkLoHST _beng _cUkLoHST |
||
100 | 1 |
_aKrishnan, Vish V., _u(Rady School of Management, University of California, San Diego, USA) _4spk |
|
245 | 1 | 0 |
_aBoeing _h[electronic resource] : _bmore than just an aircraft manufacturer / _cVish V. Krishnan. |
260 |
_aLondon : _bHenry Stewart Talks, _c2017. |
||
300 |
_a1 online resource (1 streaming video file (3 min.) : _bcolor, sound). |
||
490 | 1 |
_aThe business & management collection, _x2056-4570 |
|
500 | _aAnimated audio-visual presentation with synchronized narration. | ||
500 | _aBite-size case study extracted from the talk: Innovation and new product development (INPD) | ||
500 | _aTitle from title frames. | ||
506 | _aAccess restricted to subscribers. | ||
520 | _aThe case study describes ways in which Boeing has diversified its operations from aircraft construction into numerous other activities within the aerospace industry that support and expand its core business. | ||
538 | _aMode of access: World Wide Web. | ||
610 | 2 | 0 | _aBoeing Aerospace Company. |
650 | 0 | _aAerospace industries. | |
650 | 0 |
_aDiversification in industry _vCase studies. |
|
650 | 0 | _aMultiproduct firms. | |
650 | 0 | _aProduct management. | |
740 | 0 | _aInnovation and new product development (INPD). | |
830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. |
|
856 | 4 | 0 | _uhttps://hstalks.com/bm/3544/ |
999 |
_c79305 _d79305 |