000 01707ngm a2200373 a 4500
001 HST7077
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 170710s2017 enk|||||||||||s|||v|eng d
028 5 0 _a7077
_bHenry Stewart Talks
035 _a(UkLoHST)3544
040 _aUkLoHST
_beng
_cUkLoHST
100 1 _aKrishnan, Vish V.,
_u(Rady School of Management, University of California, San Diego, USA)
_4spk
245 1 0 _aBoeing
_h[electronic resource] :
_bmore than just an aircraft manufacturer /
_cVish V. Krishnan.
260 _aLondon :
_bHenry Stewart Talks,
_c2017.
300 _a1 online resource (1 streaming video file (3 min.) :
_bcolor, sound).
490 1 _aThe business & management collection,
_x2056-4570
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aBite-size case study extracted from the talk: Innovation and new product development (INPD)
500 _aTitle from title frames.
506 _aAccess restricted to subscribers.
520 _aThe case study describes ways in which Boeing has diversified its operations from aircraft construction into numerous other activities within the aerospace industry that support and expand its core business.
538 _aMode of access: World Wide Web.
610 2 0 _aBoeing Aerospace Company.
650 0 _aAerospace industries.
650 0 _aDiversification in industry
_vCase studies.
650 0 _aMultiproduct firms.
650 0 _aProduct management.
740 0 _aInnovation and new product development (INPD).
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
856 4 0 _uhttps://hstalks.com/bm/3544/
999 _c79305
_d79305