000			01684ngm a2200361 a 4500
001			HST7075
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			170710s2017 enk|||||||||||s|||v|eng d
028	5	0	_a7075 _bHenry Stewart Talks
035			_a(UkLoHST)3538
040			_aUkLoHST _beng _cUkLoHST
100	1		_aSedley, Richard, _u(Customer Engagement Director, Cscape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK) _4spk
245	1	4	_aThe Economist _h[electronic resource] : _ba pricing experiment / _cRichard Sedley.
260			_aLondon : _bHenry Stewart Talks, _c2017.
300			_a1 online resource (1 streaming video file (2 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aBite-size case study extracted from the talk: Social media marketing.
500			_aTitle from title frames.
506			_aAccess restricted to subscribers.
520			_aThe case study describes an experiment carried out by the Economist magazine to test the hypothesis that people will choose a price option based on the alternative options rather than based on the actual price of the goods on offer.
538			_aMode of access: World Wide Web.
630	0	0	_aEconomist (London)
650		0	_aInternet marketing _vCase studies.
650		0	_aMagazine publishing industry.
650		0	_aPricing _vCase studies.
740	0		_aSocial media marketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/3538/
999			_c79303 _d79303