000			01514ngm a2200349 a 4500
001			HST4494
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			180115s2017 enk|||||||||||s|||v|eng d
028	5	0	_a4494 _bHenry Stewart Talks
035			_a(UkLoHST)3644
040			_aUkLoHST _beng _cUkLoHST
100	1		_aVardar, Nükhet, _d1961- _4spk
245	1	0	_aHow can you extend the product life cycle of a FMCG brand? _h[electronic resource] / _cNükhet Vardar.
246	3		_aHow can you extend the product life cycle of a fast moving consumer goods brand
260			_aLondon : _bHenry Stewart Talks, _c2017.
300			_a1 online resource (1 streaming video file (17 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Branding in P&G -- Marketing of P&G products in Turkey -- Stages of the product life cycle (PLC) -- PLC stages of Orkid -- The role of innovation in extending the PLC.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
610	2	0	_aProcter & Gamble Company.
650		0	_aBrand name products _zTurkey _xMarketing.
650		0	_aMarketing _zTurkey _vCase studies.
650		0	_aProduct life cycle.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/3644/
999			_c79257 _d79257