000			01768ngm a2200385 a 4500
001			HST7097
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			180316s2018 enk|||||||||||s|||v|eng d
028	5	0	_a7097 _bHenry Stewart Talks
035			_a(UkLoHST)3692
040			_aUkLoHST _beng _cUkLoHST
100	1		_aYip, George S. _4spk
245	1	0	_aHewlett Packard _h[electronic resource] : _ba pioneering approach to global account management / _cGeorge S. Yip.
260			_aLondon : _bHenry Stewart Talks, _c2018.
300			_a1 online resource (1 streaming video file (8 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aBite-size case study extracted from the talk: Global account management.
500			_aTitle from title frames.
506			_aAccess restricted to subscribers.
520			_aThis case study describes Hewlett-Packard's global account management programme and its evolution since the 1990s. Today, Hewlett-Packard uses an extensive, multi-tiered global account management programme which it sees as essential for the retention of its most important multinational customers.
538			_aMode of access: World Wide Web.
610	2	0	_aHewlett-Packard Company.
650		0	_aCustomer relations _xManagement.
650		0	_aGlobalization _xEconomic aspects.
650		0	_aInternational business enterprises _xManagement.
650		0	_aMarketing _xKey accounts.
650		0	_aStrategic planning.
740	0		_aGlobal account management.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/3692/
999			_c79248 _d79248