000			01561ngm a2200361 a 4500
001			HST7141
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			190503s2019 enk|||||||||||s|||v|eng d
028	5	0	_a7141 _bHenry Stewart Talks
035			_a(UkLoHST)3935
040			_aUkLoHST _beng _cUkLoHST
100	1		_aNeisser, Drew, _u(CEO and Founder, Renegade, USA) _4spk
245	1	4	_aThe case of Visa _h[electronic resource] : _bhow marketers can choose the right performance metrics / _cDrew Neisser.
260			_aLondon : _bHenry Stewart Talks, _c2019.
300			_a1 online resource (1 streaming video file (5 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aBite-size case study extracted from the talk: 4 traits of successful marketers.
500			_aTitle from title frames.
506			_aAccess restricted to subscribers.
520			_aThis case study examines the different parameters Visa uses to chart the health and success of its business: reach, usage lift and brand health.
538			_aMode of access: World Wide Web.
610	2	0	_aVISA U.S.A., Inc.
650		0	_aMarketing _xMathematical models.
650		0	_aPerformance _xMeasurement _vCase studies.
650		0	_aSuccess in business.
740	0		_a4 traits of successful marketers.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/3935/
999			_c79149 _d79149