000			01693ngm a2200397 a 4500
001			HST4700
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			190503s2019 enk|||||||||||s|||v|eng d
028	5	0	_a4700 _bHenry Stewart Talks
035			_a(UkLoHST)3924
040			_aUkLoHST _beng _cUkLoHST
100	1		_aMullin, Roddy. _4spk
245	1	0	_aShoppernomics _h[electronic resource] : _bunderstanding the structure for marketing communications / _cRoddy Mullin.
260			_aLondon : _bHenry Stewart Talks, _c2019.
300			_a1 online resource (1 streaming video file (21 min.) : _bcolor, sound).
490	1		_aPrinciples of marketing : guidelines for effective practice, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Shoppernomics -- Promotional marketing -- Retailing -- Customer perspective -- Triggers -- Engram -- Tesco -- Tipping point -- Subconscious communication -- Core market -- Early adopters -- Social media -- Local knowledge -- Shopper behaviour.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aCommunication in marketing.
650		0	_aConsumer behavior.
650		0	_aConsumers _xPsychology.
650		0	_aMarketing.
650		0	_aRetail trade.
650		0	_aSales promotion.
650		0	_aShopping.
650		0	_aSocial media _xMarketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPrinciples of marketing.
856	4	0	_uhttps://hstalks.com/bm/3924/
856	4	2	_uhttps://hstalks.com/bm/p/633/ _3Series
999			_c79143 _d79143