000			01543ngm a2200361 a 4500
001			HST7185
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			200804s2020 enk|||||||||||s|||v|eng d
028	5	0	_a7185 _bHenry Stewart Talks
035			_a(UkLoHST)4363
040			_aUkLoHST _beng _cUkLoHST
100	1		_aDenault, Jean-François. _4spk
245	1	0	_aPricing strategies _h[electronic resource] : _bthe case of a pharmaceutical company / _cJean-François Denault.
260			_aLondon : _bHenry Stewart Talks, _c2020.
300			_a1 online resource (1 streaming video file (5 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aBite-size case study extracted from the talk: Developing a marketing strategy.
500			_aTitle from title frames.
506			_aAccess restricted to subscribers.
520			_aThis case study looks at different pricing strategies and uses the example of a pharmaceutical company to illustrate how to choose the right one for a given product.
538			_aMode of access: World Wide Web.
650		0	_aMarketing _vCase studies.
650		0	_aPharmaceutical industry _xMarketing.
650		0	_aPricing _vCase studies.
650		0	_aStrategic planning.
740	0		_aDeveloping a marketing strategy.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/4363/
999			_c78979 _d78979