000			01574ngm a2200385 a 4500
001			HST7191
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			201004s2020 enk|||||||||||s|||v|eng d
028	5	0	_a7191 _bHenry Stewart Talks
035			_a(UkLoHST)4420
040			_aUkLoHST _beng _cUkLoHST
100	1		_aZaichkowsky, Judith Lynne, _d1951- _4spk
245	1	0	_aAbsolut Vodka _h[electronic resource] : _bbuilding consumer bonds / _cJudith Lynne Zaichkowsky.
260			_aLondon : _bHenry Stewart Talks, _c2020.
300			_a1 online resource (1 streaming video file (1 min.) : _bcolor, sound).
490	1		_aThe business & management collection, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aBite-size case study extracted from the talk: Motivation and self-concept.
500			_aTitle from title frames.
506			_aAccess restricted to subscribers.
520			_aThis case study uses Absolut Vodka's Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships.
538			_aMode of access: World Wide Web.
610	2	0	_aAbsolut Vodka Company.
650		0	_aAdvertising in art.
650		0	_aBranding (Marketing)
650		0	_aCommercial art.
650		0	_aConsumer behavior.
650		0	_aMarketing _xPsychological aspects.
740	0		_aMotivation and self-concept.
830		0	_aHenry Stewart talks. _pBusiness & management collection.
856	4	0	_uhttps://hstalks.com/bm/4420/
999			_c78957 _d78957