000			01599ngm a2200373 a 4500
001			HST5227
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			201204s2020 enk|||||||||||s|||v|eng d
028	5	0	_a5227 _bHenry Stewart Talks
035			_a(UkLoHST)4457
040			_aUkLoHST _beng _cUkLoHST
100	1		_aNewton, John, _u(Group Marketing Director, ClickThrough Marketing, UK) _4spk
245	1	0	_aConversion rate optimisation _h[electronic resource] / _cJohn Newton.
246	3		_aConversion rate optimization
260			_aLondon : _bHenry Stewart Talks, _c2020.
300			_a1 online resource (1 streaming video file (43 min.) : _bcolor, sound).
490	1		_aDigital marketing best practice : fundamentals of strategy and practice, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The CRO process -- Research and data analysis -- What can influence or stop a conversion -- CRO tests -- Building tools -- Comparing CRO -- Amazon Prime case study.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
610	2	0	_aAmazon.com (Firm)
650		0	_aElectronic commerce.
650		0	_aInternet marketing _vCase studies.
650		0	_aTeleshopping.
650		0	_aWeb sites _xDesign.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pDigital marketing best practice.
856	4	0	_uhttps://hstalks.com/bm/4457/
856	4	2	_uhttps://hstalks.com/bm/p/456/ _3Series
999			_c78927 _d78927