000 | 01494ngm a2200337 a 4500 | ||
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001 | HST7203 | ||
003 | UkLoHST | ||
006 | m c | ||
007 | cr|cna|||a|||| | ||
007 | vz|czazum | ||
008 | 210304s2021 enk|||||||||||s|||v|eng d | ||
028 | 5 | 0 |
_a7203 _bHenry Stewart Talks |
035 | _a(UkLoHST)4532 | ||
040 |
_aUkLoHST _beng _cUkLoHST |
||
100 | 1 |
_aKolster, Thomas, _d1978- _4spk |
|
245 | 1 | 0 |
_aPurposeful vs. transformative _h[electronic resource] : _bthe impact of different advertising approaches / _cThomas Kolster. |
246 | 3 | _aPurposeful versus transformative | |
260 |
_aLondon : _bHenry Stewart Talks, _c2021. |
||
300 |
_a1 online resource (1 streaming video file (3 min.) : _bcolor, sound). |
||
490 | 1 |
_aThe business & management collection, _x2056-4570 |
|
500 | _aAnimated audio-visual presentation with synchronized narration. | ||
500 | _aBite-size case study extracted from the talk: | ||
500 | _aTitle from title frames. | ||
506 | _aAccess restricted to subscribers. | ||
520 | _aThis case study looks at the differences in impact between advertising campaigns that took a classical purposeful approach, and those that took a transformative approach. | ||
538 | _aMode of access: World Wide Web. | ||
650 | 0 |
_aAdvertising campaigns _vCase studies. |
|
740 | 4 | _aThe hero trap : how great brands win by putting people in charge. | |
830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. |
|
856 | 4 | 0 | _uhttps://hstalks.com/bm/4532/ |
999 |
_c78913 _d78913 |