000 01494ngm a2200337 a 4500
001 HST7203
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 210304s2021 enk|||||||||||s|||v|eng d
028 5 0 _a7203
_bHenry Stewart Talks
035 _a(UkLoHST)4532
040 _aUkLoHST
_beng
_cUkLoHST
100 1 _aKolster, Thomas,
_d1978-
_4spk
245 1 0 _aPurposeful vs. transformative
_h[electronic resource] :
_bthe impact of different advertising approaches /
_cThomas Kolster.
246 3 _aPurposeful versus transformative
260 _aLondon :
_bHenry Stewart Talks,
_c2021.
300 _a1 online resource (1 streaming video file (3 min.) :
_bcolor, sound).
490 1 _aThe business & management collection,
_x2056-4570
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aBite-size case study extracted from the talk:
500 _aTitle from title frames.
506 _aAccess restricted to subscribers.
520 _aThis case study looks at the differences in impact between advertising campaigns that took a classical purposeful approach, and those that took a transformative approach.
538 _aMode of access: World Wide Web.
650 0 _aAdvertising campaigns
_vCase studies.
740 4 _aThe hero trap : how great brands win by putting people in charge.
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
856 4 0 _uhttps://hstalks.com/bm/4532/
999 _c78913
_d78913