000 01656ngm a2200385 a 4500
001 HST7239
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 220904s2022 enk|||||||||||s|||v|eng d
028 5 0 _a7239
_bHenry Stewart Talks
035 _a(UkLoHST)5039
040 _aUkLoHST
_beng
_cUkLoHST
100 1 _aBuhalis, Dimitrios.
_4spk
245 1 0 _aReal-time service
_h[electronic resource] :
_bMarriott M Live /
_cDimitrios Buhalis.
260 _aLondon :
_bHenry Stewart Talks,
_c2022.
300 _a1 online resource (1 streaming video file (4 min.) :
_bcolor, sound).
490 1 _aThe business & management collection,
_x2056-4570
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aBite-size case study extracted from the talk: Digital transformation and virtual tourism.
500 _aTitle from title frames.
506 _aAccess restricted to subscribers.
520 _aThis case study illustrates the need for real-time service for the co-creation of value, using the case of Marriott M Live as an example from the tourism/service industry.
538 _aMode of access: World Wide Web.
610 2 0 _aMarriott International, Inc.
650 0 _aHospitality industry
_xInformation technology.
650 0 _aHospitality industry
_xMarketing
_vCase studies.
650 0 _aSocial media.
650 0 _aTourism
_xInformation technology.
650 0 _aTourism
_xMarketing.
740 0 _aDigital transformation and virtual tourism.
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
856 4 0 _uhttps://hstalks.com/bm/5039/
999 _c78671
_d78671