| 000 | 02335ngm a2200385 a 4500 | ||
|---|---|---|---|
| 001 | HST67.2036_1_3_252 | ||
| 003 | UkLoHST | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 080121s2008 enk|||||||||||s|||v|eng d | ||
| 028 | 5 | 0 |
_a2036 _bHenry Stewart Talks |
| 035 | _a(UkLoHST)1074 | ||
| 035 | _a(UkLU-K)001104080 | ||
| 040 |
_aUkLU-K _beng _cUkLU-K |
||
| 100 | 1 |
_aBlansett, Lee, _u(Senior Vice President, MattsonJack DaVinci, USA) _4spk |
|
| 245 | 1 | 0 |
_aPricing, reimbursement and market access issues in the United States and Europe _h[electronic resource] / _cWalter Colasante and Lee Blansett. |
| 260 |
_aLondon : _bHenry Stewart Talks, _c2009. |
||
| 300 |
_a1 online resource (1 streaming video file (54 min.) : _bcolor, sound). |
||
| 490 | 1 |
_aPharmaceutical marketing : latest insights, challenges, solutions and trends, _x2056-452X |
|
| 500 | _aAnimated audio-visual presentation with synchronized narration. | ||
| 500 | _aTitle from publisher's web site. | ||
| 505 | 0 | _aContents: Different structures and philosophies: EU and US -- Fragmented health funding -- US expenditure -- Private payers shift costs -- Cost sharing -- Generics -- Risk of federal negotiations -- Biomarkers -- Is value based pricing clear? -- Pricing, reimbursement and market access issues in Europe -- Current and future reimbursement mechanisms -- Why EU states intervene -- the dynamics of price versus reimbursement -- Effective way of reducing the cost of healthcare -- Launching new products -- EU countries and mechanisms of controlling their budget -- Pharmaeconomics -- Cost utility analysis and quality adjusted life year -- Politics, ethics and future reimbursement systems. | |
| 506 | _aAccess restricted to subscribers. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 |
_aDrugs _xMarketing. |
|
| 650 | 0 |
_aPharmaceutical industry _xMarketing. |
|
| 650 | 2 | _aDrug Industry. | |
| 650 | 2 | _aMarketing. | |
| 650 | 2 | _aPharmaceutical Preparations. | |
| 700 | 1 |
_aColasante, Walter, _u(Director, FreeLance Health Services Ltd., UK) _4spk |
|
| 830 | 0 |
_aHenry Stewart talks. _pBiomedical & life sciences collection. _pPharmaceutical marketing : latest insights, challenges, solutions and trends. |
|
| 856 | 4 | 0 | _uhttps://hstalks.com/bs/1074/ |
| 856 | 4 | 2 |
_uhttps://hstalks.com/bs/p/271/ _3Series |
| 999 |
_c78517 _d78517 |
||