000			01945ngm a2200373 a 4500
001			HST67.1956_252
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1956 _bHenry Stewart Talks
035			_a(UkLoHST)1079
035			_a(UkLU-K)001104078
040			_aUkLU-K _beng _cUkLU-K
100	1		_aMacelloni, Barbara, _u(IntraMed International, Milan, Italy) _4spk
245	1	4	_aThe evolution and role of continuous medical education (CME) _h[electronic resource] : _bintegrate education and marketing for a stronger communication strategy / _cBarbara Macelloni.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (26 min.) : _bcolor, sound).
490	1		_aPharmaceutical marketing : latest insights, challenges, solutions and trends, _x2056-452X
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: CME evolution and current status: a focus on Europe -- Medical education: role through the brand life cycle and added value of CME -- Planning the integration: how to develop effective medical education consistent with the communication strategy -- Marketing and medical education departments working together: how to make it a win-win cooperation.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aDrugs _xMarketing.
650		0	_aMedical education.
650		0	_aPharmaceutical industry _xMarketing.
650		2	_aEducation, Medical, Continuing.
650		2	_aMarketing.
830		0	_aHenry Stewart talks. _pBiomedical & life sciences collection. _pPharmaceutical marketing : latest insights, challenges, solutions and trends.
856	4	0	_uhttps://hstalks.com/bs/1079/
856	4	2	_uhttps://hstalks.com/bs/p/271/ _3Series
999			_c78515 _d78515