000			02043ngm a2200373 a 4500
001			HST67.1940_252
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1940 _bHenry Stewart Talks
035			_a(UkLoHST)1073
035			_a(UkLU-K)001104077
040			_aUkLU-K _beng _cUkLU-K
100	1		_aParker, Jane, _u(CEO, InterbrandHealth, USA) _4spk
245	1	0	_aReputation, image and influence of the pharmaceutical industry _h[electronic resource] : _brebuilding the trust / _cJane Parker.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (22 min.) : _bcolor, sound).
490	1		_aPharmaceutical marketing : latest insights, challenges, solutions and trends, _x2056-452X
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Challenging times -- Negative perceptions -- Profiteering -- Intensive sales and marketing activities -- Poor research and development strategies -- Poor productivity and lack of innovation -- Safety concerns -- Lack of transparency and credible information -- Facing the issues -- Perception is reality -- Rebuilding trust -- Creating a single voice -- Restoring the industry's image and enhancing the effectiveness of our industry's voice -- Innovation -- Research and development -- Impact -- Industry as resource leader.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aDrugs _xMarketing.
650		0	_aPharmaceutical industry _xMarketing.
650		2	_aDrug Industry.
650		2	_aMarketing.
650		2	_aPharmaceutical Preparations.
830		0	_aHenry Stewart talks. _pBiomedical & life sciences collection. _pPharmaceutical marketing : latest insights, challenges, solutions and trends.
856	4	0	_uhttps://hstalks.com/bs/1073/
856	4	2	_uhttps://hstalks.com/bs/p/271/ _3Series
999			_c78514 _d78514