000			01751ngm a2200373 a 4500
001			HST67.1912_1_2_252
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1912 _bHenry Stewart Talks
035			_a(UkLoHST)1075
035			_a(UkLU-K)001104074
040			_aUkLU-K _beng _cUkLU-K
100	1		_aKolassa, E. M. _4spk
245	1	0	_aPricing in the pharmaceutical industry _h[electronic resource] / _cE.M. (Mick) Kolassa.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (41 min.) : _bcolor, sound).
490	1		_aPharmaceutical marketing : latest insights, challenges, solutions and trends, _x2056-452X
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Understanding how prices are currently set in the global pharmaceutical industry -- The importance of developing a pricing strategy, as opposed to simply setting a price -- The factors that must be considered when taking pricing actions -- The implications of poor pricing decisions.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aDrugs _xMarketing.
650		0	_aPharmaceutical industry _xMarketing.
650		2	_aCosts and Cost Analysis.
650		2	_aDrug Industry.
650		2	_aPharmaceutical Preparations.
830		0	_aHenry Stewart talks. _pBiomedical & life sciences collection. _pPharmaceutical marketing : latest insights, challenges, solutions and trends.
856	4	0	_uhttps://hstalks.com/bs/1075/
856	4	2	_uhttps://hstalks.com/bs/p/271/ _3Series
999			_c78511 _d78511