000			02872cam a2200457Mu 4500
001			9781315712635
003			FlBoTFG
005			20220531132637.0
006			m d
007			cr cnu---unuuu
008			190921s2019 xx o 000 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781317495536
020			_a1317495535
020			_a9781315712635 _q(electronic bk.)
020			_a1315712636 _q(electronic bk.)
020			_a9781317495512 _q(electronic bk. : Mobipocket)
020			_a1317495519 _q(electronic bk. : Mobipocket)
020			_a9781317495529 _q(electronic bk. : EPUB)
020			_a1317495527 _q(electronic bk. : EPUB)
035			_a(OCoLC)1120690339
035			_a(OCoLC-P)1120690339
050		4	_aNX760
072		7	_aPER _x011000 _2bisacsh
072		7	_aBUS _x025000 _2bisacsh
072		7	_aAN _2bicssc
082	0	4	_a706 _223
100	1		_aAndrews, Richard S.
245	1	0	_aArts Entrepreneurship _h[electronic resource] : _bCreating a New Venture in the Arts.
260			_aIndependence : _bRoutledge, _c2019.
300			_a1 online resource (297 p.)
500			_aDescription based upon print version of record.
520			_aArts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.
588			_aOCLC-licensed vendor bibliographic record.
650		7	_aPERFORMING ARTS / Theater / General _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship _2bisacsh
650		0	_aArts _xManagement.
650		0	_aArts _xEconomic aspects.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781315712635
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c75200 _d75200