000 03835cam a22005418i 4500
001 9781315144306
003 FlBoTFG
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006 m o d
007 cr |||||||||||
008 190304s2019 enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a1315144301
020 _a9781315144306
_q(electronic bk.)
020 _a9781351386104
_q(electronic bk. : PDF)
020 _a1351386107
_q(electronic bk. : PDF)
020 _a9781351386098
_q(electronic bk. : EPUB)
020 _a1351386093
_q(electronic bk. : EPUB)
020 _a9781351386081
_q(electronic bk. : Mobipocket)
020 _a1351386085
_q(electronic bk. : Mobipocket)
020 _z9781138307360 (hardback)
020 _z9781138501379 (pbk.)
024 8 _a10.4324/9781315144306
_2doi
035 _a(OCoLC)1089262807
035 _a(OCoLC-P)1089262807
050 1 0 _aHF5822
072 7 _aPSY
_x000000
_2bisacsh
072 7 _aPSY
_x031000
_2bisacsh
072 7 _aJMG
_2bicssc
082 0 0 _a659.101/9
_223
100 1 _aZawisza-Riley, Magdalena,
_d1978-
_eauthor.
245 1 0 _aAdvertising, gender and society :
_ba psychological perspective /
_cMagdalena Zawisza-Riley.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2019.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
520 _aAdvertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
505 0 _aCover; Half Title; Title Page; Copyright Page; Dedication; About the author; Acknowledgements; Preface; Part I: Key concepts: Advertising, gender and society; 1. Advertising, culture and society; 2. The concepts of gender, sex and culture; 3. Portrayal of gender in advertising; 4. The effects of gendered ads on audiences; Part II: Gender, sex and advertising effectiveness; 5. The effectiveness of gendered ads; 6. Psychographic gender as a predictor of the effectiveness of gendered ads; 7. Sex, gender and processing gendered advertising content
505 8 _aPart III: Recommendations for the audience, marketers and policy makers8. How can audiences protect themselves?; 9. How could marketers help themselves and others?; 10. What (more) could policy makers do?; References; Index
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aAdvertising
_xPsychological aspects.
650 0 _aSex role in advertising.
650 7 _aPSYCHOLOGY / General
_2bisacsh
650 7 _aPSYCHOLOGY / Social Psychology
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781315144306
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c74006
_d74006