000 | 03835cam a22005418i 4500 | ||
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001 | 9781315144306 | ||
003 | FlBoTFG | ||
005 | 20220531132547.0 | ||
006 | m o d | ||
007 | cr ||||||||||| | ||
008 | 190304s2019 enk ob 001 0 eng | ||
040 |
_aOCoLC-P _beng _erda _cOCoLC-P |
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020 | _a1315144301 | ||
020 |
_a9781315144306 _q(electronic bk.) |
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020 |
_a9781351386104 _q(electronic bk. : PDF) |
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020 |
_a1351386107 _q(electronic bk. : PDF) |
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020 |
_a9781351386098 _q(electronic bk. : EPUB) |
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020 |
_a1351386093 _q(electronic bk. : EPUB) |
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020 |
_a9781351386081 _q(electronic bk. : Mobipocket) |
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020 |
_a1351386085 _q(electronic bk. : Mobipocket) |
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020 | _z9781138307360 (hardback) | ||
020 | _z9781138501379 (pbk.) | ||
024 | 8 |
_a10.4324/9781315144306 _2doi |
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035 | _a(OCoLC)1089262807 | ||
035 | _a(OCoLC-P)1089262807 | ||
050 | 1 | 0 | _aHF5822 |
072 | 7 |
_aPSY _x000000 _2bisacsh |
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072 | 7 |
_aPSY _x031000 _2bisacsh |
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072 | 7 |
_aJMG _2bicssc |
|
082 | 0 | 0 |
_a659.101/9 _223 |
100 | 1 |
_aZawisza-Riley, Magdalena, _d1978- _eauthor. |
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245 | 1 | 0 |
_aAdvertising, gender and society : _ba psychological perspective / _cMagdalena Zawisza-Riley. |
264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2019. |
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300 | _a1 online resource | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bn _2rdamedia |
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338 |
_aonline resource _bnc _2rdacarrier |
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520 | _aAdvertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making. | ||
505 | 0 | _aCover; Half Title; Title Page; Copyright Page; Dedication; About the author; Acknowledgements; Preface; Part I: Key concepts: Advertising, gender and society; 1. Advertising, culture and society; 2. The concepts of gender, sex and culture; 3. Portrayal of gender in advertising; 4. The effects of gendered ads on audiences; Part II: Gender, sex and advertising effectiveness; 5. The effectiveness of gendered ads; 6. Psychographic gender as a predictor of the effectiveness of gendered ads; 7. Sex, gender and processing gendered advertising content | |
505 | 8 | _aPart III: Recommendations for the audience, marketers and policy makers8. How can audiences protect themselves?; 9. How could marketers help themselves and others?; 10. What (more) could policy makers do?; References; Index | |
588 | _aOCLC-licensed vendor bibliographic record. | ||
650 | 0 |
_aAdvertising _xPsychological aspects. |
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650 | 0 | _aSex role in advertising. | |
650 | 7 |
_aPSYCHOLOGY / General _2bisacsh |
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650 | 7 |
_aPSYCHOLOGY / Social Psychology _2bisacsh |
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856 | 4 | 0 |
_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781315144306 |
856 | 4 | 2 |
_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
999 |
_c74006 _d74006 |