000			03408cam a2200361Ii 4500
001			9781315205908
008			180706s2018 enk o 000 0 eng d
020			_a9781315205908 _q(e-book : PDF)
020			_a9781351795401 _q(e-book: Mobi)
020			_z9781138636590 _q(hardback)
024	7		_a10.4324/9781315205908 _2doi
035			_a(OCoLC)1018165301
040			_aFlBoTFG _cFlBoTFG _erda
050		4	_aHF5415.55 _bC93 2018
082	0	4	_a658.812 _bC998
100	1		_aCzarnota, Jedrzej, _eauthor.
245	1	0	_aCo-creation, innovation and new service development : _bthe case of the videogames industry / _cJedrzej Czarnota.
250			_aFirst edition.
264		1	_aLondon : _bTaylor and Francis, _c2018.
300			_a1 online resource
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	0		_aRoutledge Interpretive Marketing Research
505	0	0	_tchapter 1 Introduction / _r Jedrzej Czarnota -- _tchapter 2 Beyond State-of-the-Art in Co-Creation / _r Jedrzej Czarnota -- _tchapter 3 Observing the Videogames Industry / _r Jedrzej Czarnota -- _tchapter 4 Managerial Insights for Creative Services / _r Jedrzej Czarnota -- _tchapter 5 Key Findings / _r Jedrzej Czarnota.
520			_a"Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to innovate and to better respond to market needs, begin to recognize the benefits stemming from customers' involvement in their operations. Co-creation also becomes more prevalent as customers begin to expect it from firms--seeking to influence their favourite services or products, and to have them better tailored to their needs. Nevertheless, empowering the customers and involving them in the internal affairs of a firm is both difficult and risky. Despite co-creation becoming increasingly important to firms, very few accounts of it exist and many firms fail. Therefore, to navigate those straits, and to reap the benefits of co-creation, requires knowledge and more complete understanding of socio-cultural forces underpinning it. By studying a wide array of videogames firms in the USA and Europe, this book provides a unique insight into co-creation. It builds on the existing theories to provide unified framework for understanding co-creation in creative industries and other sectors. It combines insights from the dynamics of customer communities, with firm's perspective on innovation management and organizational transformation. The book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management."--Provided by publisher.
650		0	_aCustomer relations.
650		0	_aRelationship marketing.
650		0	_aTechnological innovations.
650		0	_aVideo games.
776	0	8	_iPrint version: _z9781138636590 _w(DLC) 2017045954
856	4	0	_uhttps://www.taylorfrancis.com/books/9781315205908 _zClick here to view.
999			_c73072 _d73072