000 02824cam a2200505Ki 4500
001 9781003163992
003 FlBoTFG
005 20220531132332.0
006 m o d
007 cr cnu---unuuu
008 210322s2021 xx o 000 0 eng d
040 _aOCoLC-P
_beng
_erda
_epn
_cOCoLC-P
020 _a9781000374193
_q(electronic bk.)
020 _a100037419X
_q(electronic bk.)
020 _a9781003163992
_q(electronic bk.)
020 _a1003163998
_q(electronic bk.)
020 _a9781000374254
_q(electronic bk. : EPUB)
020 _a1000374254
_q(electronic bk. : EPUB)
020 _z1859469329
020 _z9781859469323
035 _a(OCoLC)1242879934
035 _a(OCoLC-P)1242879934
050 4 _aHD30.28
072 7 _aARC
_x015000
_2bisacsh
072 7 _aAMD
_2bicssc
082 0 4 _a658.4012
_223
100 1 _aKnikker, Jan,
_eauthor.
245 1 0 _aHow to win work /
_cJan Knikker.
264 1 _a[Place of publication not identified] :
_bRIBA Publishing,
_c2021.
300 _a1 online resource (1 volume)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _a"The architect's guide to business development and marketing"--Cover.
520 _aYou are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years' experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aBusiness planning.
650 0 _aMarketing
_xManagement.
650 0 _aArchitects
_xVocational guidance.
650 0 _aArchitectural firms.
650 0 _aSuccess in business.
650 7 _aARCHITECTURE / Professional Practice
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003163992
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c70934
_d70934