000 | 02824cam a2200505Ki 4500 | ||
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001 | 9781003163992 | ||
003 | FlBoTFG | ||
005 | 20220531132332.0 | ||
006 | m o d | ||
007 | cr cnu---unuuu | ||
008 | 210322s2021 xx o 000 0 eng d | ||
040 |
_aOCoLC-P _beng _erda _epn _cOCoLC-P |
||
020 |
_a9781000374193 _q(electronic bk.) |
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020 |
_a100037419X _q(electronic bk.) |
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020 |
_a9781003163992 _q(electronic bk.) |
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020 |
_a1003163998 _q(electronic bk.) |
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020 |
_a9781000374254 _q(electronic bk. : EPUB) |
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020 |
_a1000374254 _q(electronic bk. : EPUB) |
||
020 | _z1859469329 | ||
020 | _z9781859469323 | ||
035 | _a(OCoLC)1242879934 | ||
035 | _a(OCoLC-P)1242879934 | ||
050 | 4 | _aHD30.28 | |
072 | 7 |
_aARC _x015000 _2bisacsh |
|
072 | 7 |
_aAMD _2bicssc |
|
082 | 0 | 4 |
_a658.4012 _223 |
100 | 1 |
_aKnikker, Jan, _eauthor. |
|
245 | 1 | 0 |
_aHow to win work / _cJan Knikker. |
264 | 1 |
_a[Place of publication not identified] : _bRIBA Publishing, _c2021. |
|
300 | _a1 online resource (1 volume) | ||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
||
500 | _a"The architect's guide to business development and marketing"--Cover. | ||
520 | _aYou are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years' experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office. | ||
588 | _aOCLC-licensed vendor bibliographic record. | ||
650 | 0 | _aBusiness planning. | |
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 |
_aArchitects _xVocational guidance. |
|
650 | 0 | _aArchitectural firms. | |
650 | 0 | _aSuccess in business. | |
650 | 7 |
_aARCHITECTURE / Professional Practice _2bisacsh |
|
856 | 4 | 0 |
_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003163992 |
856 | 4 | 2 |
_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
999 |
_c70934 _d70934 |