000 00720cam a2200241 a 4500
001 12446376
005 20210729100431.0
008 010619s2001 enk b 001 0 eng d
010 _a 2001271343
020 _a0761963448
020 _a0761963456 (pbk.)
035 _a(OCoLC)ocm44185136
040 _CTUM
050 0 0 _aP96.A83
_bR83 2001
100 1 _aRuddock, Andy.
245 1 0 _aUnderstanding audiences :
_btheory and method /
_cAndy Ruddock.
260 _aLondon ;
_aThousand Oaks [Calif.] :
_bSAGE,
_c2001.
300 _a201 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [182]-197) and index.
650 0 _aMass media
_xAudiences.
650 0 _aMass media
_xInfluence.
942 _2lcc
999 _c69508
_d69508