| 000 | 00869cam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | 3211786 | ||
| 005 | 20220830110538.0 | ||
| 008 | 790403s1979 ohua b 001 0 eng | ||
| 010 | _a 78065346 | ||
| 020 | _a053819510X | ||
| 040 | _CTUM | ||
| 050 | 0 | 0 |
_aHF5415.125 _b.O3 1979 |
| 100 | 1 |
_aO'Dell, William F. _q(William Francis), _d1909- |
|
| 245 | 1 | 0 |
_aMarketing decision making : _banalytic framework and cases / _cWilliam F. O'Dell, Andrew C. Ruppel, Robert H. Trent. |
| 250 | _a2d ed. | ||
| 260 |
_aCincinnati : _bSouth-Western Pub. Co., _cc1979. |
||
| 300 |
_avi, 362 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. |
|
| 700 | 1 |
_aRuppel, Andrew C., _ejoint author. |
|
| 700 | 1 |
_aTrent, Robert H., _ejoint author. |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c68974 _d68974 |
||