000 00596nam a22001817a 4500
008 170301b xxu||||| |||| 00| 0 eng d
020 _a0875847595
040 _CTUM
050 _aHF5415.1265 .H34 1997
100 _aHagel, John.
245 _aNet gain
_b : expanding markets through virtual communities
260 _aBoston
_bHarvard Business School Press
_c1997
300 _axv, 235 p. : ill. ; 24 cm.
500 _aIncludes bibliographical references (p. 221-224) and index.
650 _aInternet marketing.
_v Customer relations.
700 _aArmstrong, Arthur.
942 _2lcc
_cBK
999 _c67765
_d67765