000 00496nam a22002057a 4500
003 31234
005 20210727153224.0
008 160609b xxu||||| |||| 00| 0 eng d
020 _a0333748565
040 _cTUM
050 _aHF5415.13
_bB353 2000
100 _aBaker,Michael J.
245 _aMarketing Strategy and Management
250 _a3
260 _aLondon
_bMacmillam
_c2000
300 _axviii,542p.
_c27cm.
500 _aincludes index
650 _2Marketing
942 _2lcc
_cBK
999 _c67263
_d67263