| 000 | 01128cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 15402367 | ||
| 003 | 30184 | ||
| 005 | 20160308160702.0 | ||
| 008 | 080807s2009 maua 001 0 eng | ||
| 010 | _a 2008034958 | ||
| 020 | _a9780073381053 (alk. paper) | ||
| 020 | _a0073381055 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dTUM |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2009 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a17th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axxxvii, 758 [34] p. : _bcol. ill. ; _c29 cm. |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0825/2008034958.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c67177 _d67177 |
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