000 00411nam a2200157Ia 4500
001
008 150811s9999 xx 000 0 und d
020 _a9788120341364
100 _aJugenheimer, Donald W."
245 _aAdvertising and public relations research
260 _aNew Delhi
_bPHL Learning
_c2010
260 _c2010
300 _avii,327p. :ill"
500 _aIncludes index
650 _aPublic research
999 _c66451
_d66451