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020 _a9780749455477
040 _cTUM
100 _aKaden, Robert J.
245 _aMORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.
260 _aLondon ;
_aPhiladelphia :
_bKogan Page Limited,
_c2009.
300 _axviii, 349 p. : ill.
_c; 25 cm.
500 _aIncludes index.
650 _aMarketing research.;
_bSmall business Management.;
_cSuccess in business.
942 _2lcc
_cBK
999 _c57478
_d57478