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008			150525s9999 xx 000 0 und d
020			_a1591392101
040			_cTUM
100			_aKumar, Nirmalya.
245			_aMarketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2004.
300			_axv, 270 p. : ill. _c; 24 cm.
650			_aMarketing.; _aStrategic planning.
942			_2lcc _cBK
999			_c57477 _d57477