000 | 00502nam a2200133Ia 4500 | ||
---|---|---|---|
001 | 89626 | ||
008 | 150525s9999 xx 000 0 und d | ||
020 |
_a _a0133768562 (hardback : alk. paper) |
||
100 | _aMalhotra, Naresh K. | ||
245 |
_aBasic marketing research _bapplications to contemporary issues _cNaresh K. Malhotra. |
||
260 |
_a _aUpper Saddle River, NJ : _bPrentice Hall, _cc2002. |
||
300 |
_axxxiii, 685 p. : ill. (some col.) _c. ; 26 cm. 1 CD-ROM (4 3/4 in.) |
||
650 | _aMarketing research. | ||
999 |
_c57167 _d57167 |