000 00502nam a2200133Ia 4500
001 89626
008 150525s9999 xx 000 0 und d
020 _a
_a0133768562 (hardback : alk. paper)
100 _aMalhotra, Naresh K.
245 _aBasic marketing research
_bapplications to contemporary issues
_cNaresh K. Malhotra.
260 _a
_aUpper Saddle River, NJ :
_bPrentice Hall,
_cc2002.
300 _axxxiii, 685 p. : ill. (some col.)
_c. ; 26 cm. 1 CD-ROM (4 3/4 in.)
650 _aMarketing research.
999 _c57167
_d57167