000			00441nam a2200157Ia 4500
001			40942
008			150525s9999 xx 000 0 und d
020			_a9780071318389
100			_aArens, William F.
245			_aContemporary advertising & integrated marketing communications
250			_a14th Ed.
260			_aNew York _bMcGraw-Hill _c2008
300			_axxxix722p. :ill
500			_aIncludes index
650			_aMarketing communication
999			_c55909 _d55909