000 00422nam a2200145Ia 4500
001 40541
008 150525s9999 xx 000 0 und d
020 _a9780071283182
100 _aMarshall, Greg W.
245 _aMarketing Management.
260 _aNew York: McGraw - Hill Irwin
300 _axxvi,566p.: ill.(some col.)
500 _aIncludes Bibliographical references and indexes.
650 _aMarketing--management.
999 _c55505
_d55505