000 | 00426nam a2200157Ia 4500 | ||
---|---|---|---|
001 | 40401 | ||
008 | 150525s9999 xx 000 0 und d | ||
020 | _a9780071280761 | ||
100 | _aPeter, J. Paul. | ||
245 | _aMarketing Management: Knowledge and Skills. | ||
250 | _a9th ed. | ||
260 | _aBoston: McGraw-Hill Irwin, c2009. | ||
300 | _axvii,782p.:ill. | ||
500 | _aIncludes Index. | ||
650 | _aMarketing--Management. | ||
999 |
_c55365 _d55365 |