000 00468nam a2200169Ia 4500
001 31891
008 141107s9999 xx 000 0 und d
020 _a7735760
050 _aHF5415 .M29474 2009
100 _a Kerin, Roger A.
245 _aMarketing
250 _a^9th ed.
260 _aBoston, Mass. : McGraw-Hill/Irwin, c2009
300 _axlvii, 769p. : col. ill. ; 29 cm.
500 _aIncludes bibliographical references and indexes.
650 _aMarketing
999 _c53413
_d53413