| 000 | 00526nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 31221 | ||
| 003 | 0000 | ||
| 005 | 20210722095005.0 | ||
| 008 | 150525s9999 xx 000 0 und d | ||
| 020 | _a978-0-07-709860-9 | ||
| 040 | _cTUM | ||
| 100 | _aLancaster,Geoff | ||
| 245 | _aEssentials of Marketing | ||
| 250 | _a4th ed | ||
| 260 |
_aNew York _bMcGraw Hill _c2002 |
||
| 300 |
_axiv,549p, _b.:ill,[some col], _c25cm. |
||
| 500 | _aIncludes Index & Bibliography | ||
| 650 | _aMarketing-Case Studies | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c52728 _d52728 |
||