000			00377nam a2200133Ia 4500
001			30397
008			150525s9999 xx 000 0 und d
020			_a0-7619-1241-x
100			_aJones, John Philip
245			_aHow advertising works _bThe role of research
260			_aLondon _bSage Publications _c1998
300			_a358p.:ill.
650			_aAdvertising _bAdvertising -research
999			_c51890 _d51890