000 00402nam a2200145Ia 4500
001 15534
008 150525s9999 xx 000 0 und d
020 _a0-07-252523-1
100 _aMccarthy Jerome
245 _aBasic Marketing : A Global Managerial Approach
250 _a0
260 _aBoston
_bMcgraw-Hill
_c2005
300 _a,;ill.
650 _a1. Marketing--Management 2. Marketing United States
999 _c51359
_d51359