000 00424nam a2200157Ia 4500
001 14647
008 150525s9999 xx 000 0 und d
020 _a978-0-07-111674-9
100 _aWalker Orville C.
245 _aMarketing Strategy
_bA Decision-Focsed Approach
250 _a7th ed.
260 _aBoston
_bMcgraw-Hill
_c2006
300 _axv. 352p. ill. (some col.).
500 _aIncludes Index
650 _aMarketing
999 _c49997
_d49997