| 000 | 00617nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 11804 | ||
| 003 | 000 | ||
| 005 | 20210719103136.0 | ||
| 008 | 141107s9999 xx 000 0 und d | ||
| 020 | _a9780071284400 | ||
| 040 | _c000 | ||
| 050 | _aHF 5823 .B387 2009 | ||
| 100 | _aBelch E. george | ||
| 245 | _aAdvertising And Promotion; An Intergrated Marketing Communications Perspective | ||
| 250 | _a8th ed. | ||
| 260 | _aNew York | ||
| 260 | _bMcgraw Hill | ||
| 260 | _c2009 | ||
| 300 | _axxv,838p.:ill(some col) | ||
| 500 | _aIncludes index | ||
| 650 | _aMarketing Communications | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c46470 _d46470 |
||