Broadcast sponsorship and new media rights [electronic resource] / Nick Walford.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Sponsorship: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (32 min.) : color, sound)Subject(s): Corporate sponsorshipOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The UK sponsorship market -- How the broadcast sponsorship market operates -- What is broadcast sponsorship good at? -- Finding the right program property -- Ofcom regulation -- Forms of program sponsorship -- How consumers view program sponsorship -- Thinking beyond TV -- The impact of the web.
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Mode of access: World Wide Web.