Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: Brand24 -- Globalisation of Brand24 -- Social media monitoring -- Brand trust -- Building brand trust -- Brand awareness -- Converged media content strategy -- Consumer relationship -- How Brand24 met the challenge.
Access restricted to subscribers.
Mode of access: World Wide Web.