Beyond spot advertising [electronic resource] / Mark Eaves.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: New forms of television led communications -- The shape of things to come -- TV audience fragmentation -- TV sponsorship -- Branded content -- The interactive revolution -- The transition to on demand -- A new distribution universe -- The passive and the active viewer.
Access restricted to subscribers.
Mode of access: World Wide Web.