Ford [electronic resource] : how the model T revolutionised an industry / Michael J. Baker.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (7 min.) : color, sound)Subject(s): Ford Motor Company | General Motors Corporation | Automobile industry and trade -- United States | Competition | Ford Model T automobile -- History | Industrial management -- Case studies | Product management -- Case studiesOnline resources: Click here to access online Summary: This case study considers Ford's strategy in the early years of the 20th century and the development of the Model T which revolutionised the motor industry. This strategy was so successful -- as a traditional demand curve would predict -- because lowering the price of motor cars resulted in an increase in demand. This gave Ford two-thirds of the market share by 1916. However, through product differentiation and the development of a second-hand car market, General Motors outperformed Ford to gain market leadership.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Product strategy and management.
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This case study considers Ford's strategy in the early years of the 20th century and the development of the Model T which revolutionised the motor industry. This strategy was so successful -- as a traditional demand curve would predict -- because lowering the price of motor cars resulted in an increase in demand. This gave Ford two-thirds of the market share by 1916. However, through product differentiation and the development of a second-hand car market, General Motors outperformed Ford to gain market leadership.
Mode of access: World Wide Web.