Marketing in school environments [electronic resource] : the youth marketing industry perspective / John Geraci.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Communicating to the young consumer: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Subject(s): Marketing | Young adult consumers | Young consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How do those working in youth fields view today's youth generation? -- Targeting young people as consumers -- Commercialism in schools -- Why do educators want corporations? -- Why do corporations want to reach kids in schools? -- What forms does school marketing take? -- Arguments in support of commercialism in schools -- The case against -- The youth industry's views towards marketing in schools -- How industry can get on the right side of this issue.
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Mode of access: World Wide Web.