NGO-business relations through social media [electronic resource] : Greenpeace vs. Shell / Vidhi A. Chaudhri.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2022Description: 1 online resource (1 streaming video file (8 min.) : color, sound)Subject(s): Greenpeace Environmental Trust | Shell Oil Company | Corporations -- Public relations | Internet in public relations -- Case studies | Non-governmental organizations | Petroleum industry and trade -- Environmental aspects | Social media -- ManagementOnline resources: Click here to access online Summary: This case study describes how Greenpeace, an NGO, leveraged social media to challenge the business practices of Shell, a major oil company.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Using social media in corporate communication.
Title from title frames.
Access restricted to subscribers.
This case study describes how Greenpeace, an NGO, leveraged social media to challenge the business practices of Shell, a major oil company.
Mode of access: World Wide Web.