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1.
MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.

by Kaden, Robert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page Limited, 2009Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2 .K245 2009 (1).

2.
How to win work / Jan Knikker.

by Knikker, Jan [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: [Place of publication not identified] : RIBA Publishing, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

3.
The hero trap [electronic resource] : how great brands win by putting people in charge / Thomas Kolster.

by Kolster, Thomas, 1978- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

4.
Marketing strategy implementation and evaluation methods [electronic resource] / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

5.
The case of Visa [electronic resource] : how marketers can choose the right performance metrics / Drew Neisser.

by Neisser, Drew [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

6.
4 traits of successful marketers [electronic resource] / Drew Neisser.

by Neisser, Drew [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Other title: Four traits of successful marketers.Online access: Click here to access online | Series Availability: No items available :

7.
Technology commercialization primer [electronic resource] / Eugene Buff.

by Buff, Eugene [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

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